In today's fast-paced business landscape, customer marketing initiatives are indispensable for companies looking to foster customer...

Marketing is a crucial aspect of business that involves creating, promoting, and selling products or services to customers. However, the...

In today's highly competitive business world, it is crucial for companies to establish a positive reputation and maintain good...

Social media has become an essential part of our lives in the digital age, and its significance cannot be overstated. Social media...

A marketing plan is essential for any business, regardless of size or industry. It outlines a company's strategies and tactics for...

We are already in the second month of 2023 and social media marketing continues to be a vital component of any business's overall...

Marketing and public relations (PR) are two distinct but related fields that are often used in conjunction to promote a business or...

Attracting new customers is crucial for any business, and social media platforms like TikTok can be a powerful tool for reaching new...

Drip marketing and email marketing are two powerful tools that can help businesses of all sizes grow and thrive. These methods allow you...

How to Boost Your Brand During a Pandemic Social media is one of the most effective marketing channels for any company. You can increase...

Women's economic status in Tennessee has improved significantly in recent years, but women of color (Black and Latina women) continue to...

When the world effectively went into lock down in response to the COVID-19 crisis, people began living online. Most of the shopping and ente

Leaders must understand why their employees become disengaged, especially during a crisis. They may feel undervalued, especially if new...

In our current climate, many small businesses are struggling. Some have even had to close down permanently. If you were running a small...

Right now, the entire world could benefit from a skilled crisis manager. COVID-19 Coronavirus is rapidly spreading throughout the world,...

Because we live in a multicultural and multimedia society, marketers must consider not only the type of media consumers use to receive...

If you've ever hiked in Tennessee, you'll notice not only the lush greenery, but also several massive rock walls. My family and I were...

Remember when "content marketing" was a popular buzzword a few years ago? Companies started scrambling to write blog posts. After all,...

When it comes to differentiating your company in any highly competitive field, perception is everything. As a result, how do you want...

Is my logo my brand, as the age-old question goes? No, your brand isn't a logo. A logo and a brand are two very different things that...

"No one knows we're in business," "why don't I get clients?" "We've been in business for a long time, but where have our customers gone?"...

Products are tangible. You can see, hold and own them. Services are intangible and can be experienced. Now you know the differences....

Latinos have influenced mainstream market trends, influenced local and national elections, driven the majority of small business growth,...

Thank you to the Chattanoogan.com for featuring us on their Happenings section. The "I Heart Chatt" campaign was created to highlight the...