Is my logo my brand, as the age-old question goes?
No, your brand isn't a logo. A logo and a brand are two very different things that must work in tandem.
Here's why: a logo is simply a graphic element with a name. A brand is a communication strategy that allows you to communicate your expertise and passion.
When combined, a creative logo and a well-planned brand strategy will help your business reach your target audience more effectively and efficiently, communicate your message, value, and benefits, and visually attract more attention.
THINGS TO THINK ABOUT WHEN CREATING A BRAND IDENTITY AND LOGO DESIGN
What type of business do you run?
Who are your competitors?
What kind of image do you want to project?
Who are you hoping to attract? (What do your customers find appealing?)
What is your budget for future marketing projects and logo design/revision?
Are you ready to create your brand and logo? Contact me for assistance, click here.